Most outdoor advertising requires consent with only a few limited exceptions. The law regarding the placement of adverts is complex. However, the council can grant consent for a period of five years and deemed consent for certain categories. Most illuminated adverts need consent. 

The council can challenge any advertisement put up with deemed consent, requiring it to be removed if it is considered to have a negative affect on the area or public safety. The owner has a right of appeal to the Secretary of State. 

Hinckley and Bosworth Borough Council is not responsible for the content of adverts. If you would like to comment or complain about the content of an advert, contact the Advertising Standards Agency by emailing enquiries@asa.org.uk. 

Contact the council's Planning department for more information.

You will find further information regarding advertisements and signs at the following location:

The Government Guidance Outdoor Advertisements and Signs

For more information contact the Development Control Section.