What is the Up Front scheme?
The Up Front scheme has been supported and funded through Children's Centres (leicestershire.gov.uk), formally the Sure Start programme, Hinckley and Bosworth with the aim to champion and improve the support available to mothers to exercise their right to breast feed their babies when they are out and about.
Did you know that most mothers stopped breast feeding before they wanted or intended to because they had to return to work or felt uncomfortable doing so in public?
Many businesses and other venues have an open attitude to breast feeding, but women have no way of knowing this. Becoming breast feeding friendly and putting up the ‘Up Front’ signs and logos will let them know that they are welcome. It will promote supportive businesses or services, who will become part of a nationwide positive health campaign.
Last updated: 01/02/2017 16:15