Economic development and regeneration strategy

About the strategy

The Borough Council has economic regeneration as a key corporate priority and has delivered significant outcomes linked to its former adopted Economic Regeneration Strategy.

This strategy sets out the vision and aims for ensuring the whole borough prospers from economic growth and opportunities over the next four years.

To achieve these aims, the strategy promotes a holistic joined up approach and delivery will require the council to work in partnership with its key partners and stakeholders.

The Economic Regeneration Strategy 2026-2029 vision is:

  • To have a vibrant location with a competitive and thriving sustainable local economy across the whole of the borough
  • To work towards building a stronger economy by encouraging business resilience
  • To attract and sustain investment, business growth and entrepreneurship 
  • To have a flexible and skilled workforce maximising people’s opportunities with good quality jobs being available in both the urban and rural areas of the borough
  • To ensure a sustainable community where people want to live and work
  • To enable an environment of partnership and collaboration, where the private, voluntary and public sector come together to invest in the future of the borough

The Economic Regeneration Strategy provides a background, vision, opportunity for economic growth, key statistics and aims around the themes of people, places and prosperity.

Last updated: 26/03/2026 10:34